KBB Names Honda the Best Overall Brand

April 4th, 2018 by

KBB Names Honda the Best Overall Brand

KBB Names Honda the Best Overall Brand! Honda has had a fantastic year. It seems like each week new honors are bestowed on the brand, especially as they continue to increase the performance and style of their vehicles. These efforts have obviously made off as this year Kelley Blue Book experts have named Honda the “Best Overall Brand,” “Most Refined Brand,” and for the fourth consecutive year, America’s “Best Value Brand.”

The 11th annual KBB Brand Image Awards are based on insights collected in the annual Brand Watch study, which taps into more than 12,000 in market new vehicle shoppers who conduct research at KBB.com. The KBB experts write, “Honda returns to the top spot this year on the strength of one of the freshest, most impressive vehicle lineups in the entire industry. It’s familiar territory for the automaker, which claimed this year’s Best Value Brand and Most Refined Brand trophies, too. By providing buyers with well-built, hassle-free transportation for the past several decades, Honda has built a world-famous reputation for quality and reliability.”

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Posted in Honda News